Oct 12, 2013 Salt Lake City, UT, USA; Utah Utes cheerleaders lead the team onto the field prior to a game against the Stanford Cardinal at Rice-Eccles Stadium. Utah defeated Stanford 27-21. Mandatory Credit: Russ Isabella-USA TODAY Sports

Ute Mascot Likely Costing Us Money, Change Would Make Money

It’s late Friday night and the Red Rocks just failed to make the Super Six, but I thought this was worthy to get up.

A study from Emory University shows that Native American mascots are costing college and pro teams money.  Changing, while coming with a short term cost creates a long term windfall.

The gist of the argument is that the controversy has a cost while keeping the mascot doesn’t have any additional benefit.

I have to say that makes a hell of a lot of sense

This is a link to the Emory study.

And below is the segment from the Keith Olberman ESPN show.  I think its very worthwhile to listen to.


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Tags: Controversy Football Mascot Pac 12 Utah Utes

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